Social Media Advertising

LETS SET THE SCENE...

Building a business is hard - REALLY HARD.

The stress, sleepless nights, and endless worries about finding customers can feel overwhelming...

We know you are pulled in all directions: blogging, podcasts, social media, paid advertisements, influencers, personal branding, chatbots - where does it all end?

You have hundreds of different marketing strategies, options, tools, ... OMG we can keep going.

Which let me add you would need to understand everything about why, what, how, etc!!

And trust me we know how difficult it can be to just understand one of them!

Then from these hundreds of different things to understand ... which one(s) do I actually use?

And not to mention the fact that you don't even know how to see the results it is bringing in because every marketing platform ranging from social media to tv commercials makes understanding all these numbers ridiculous!

YEP, ACTUALLY RIDICULOUS! LOL ... it's a big sh*t fest!

Many entrepreneurs get lost in this sea of distractions, trying to do it all. The result? Frustration, burnout, and a scattered focus. It feels like you're stuck in a never-ending cycle of "What should I do next?"

But it doesn't have to be this way. Deep down, you know your business has more potential - whether that's more security, more freedom, or more time with your loved ones. It's time to choose your own path and cut through the noise. Your adventure starts now.

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Let me guess why you are here...

Social Media Advertising can feel like navigating a minefield. You pour time, energy, and hard-earned money into it, hoping to see the returns everyone talks about—yet, more often than not, the results are underwhelming.

Maybe you’ve partnered with an agency that promised the world but left you with generic campaigns that didn’t connect with your audience. Sound familiar?

But what if there was a way to change all that? A way to make social media advertising work like it’s supposed to—delivering consistent, scalable results without the headaches?

What if there was a way to turn Social Media Ads into a sales-generating powerhouse—pulling in customers faster than Madison Beer pulling guys on a night out— then this will be one of the most exciting messages you’ll ever read.

Let me tell you why:

+$450,000
spent on ads.

+$3,100,000
returned in sales.

You see we cover it all

Detailed Planning

Our plans are industry-renowned for good reason—comprehensive strategies tailored to drive growth, optimise performance, and deliver results through strategic campaigns, targeted outreach, and data-driven insights.

Content Creation

We take care of all content creation, carefully aligning it with our plan to ensure it delivers maximum impact, maintains consistency, and effectively engages your target audience.

Implementation

We focus on the design and development of engaging social media advertisements that capture attention, spark customer interest, and drive meaningful interactions.

Reporting & Analysis

We provide ongoing analysis and reporting to refine campaigns, driving continuous improvement through a repeatable cycle of optimisation.

The reason why we implement the whole customer acquisition process, inclusive of 1 service, is actually very simple. We don't trust others to do it to our standard!

‍Our fee is entirely performance-based. Hence, bad results = no payday; this isn't great when you have a team of hungry, bloodthirsty marketers itching to make your audience explode with sales. Therefore, we do not leave anything to chance and take it all into our own hands.

We have built numerous different systems over the years to determine what truly works, not might work, no, what truly works, and we have the numbers to prove it.

Still don't trust us?... let me give
you some tips then, so you have
at least a fighting chance:

01.

TIP: HOW TO BUILD IMPACTFUL FRONT-ENDS / CREATIVES?

The front end of a social media ad is the first impression—it’s the thing that makes people stop scrolling. But here’s the reality: you’re competing for attention against a tidal wave of content, from your Corinna Kopf's of the world flashing their body out there making the 90s look like a parent-teacher interview, to daring stunts, concerts, immersive stories the list keeps going.

And yet, so many get it wrong by doing all this fluffy fugazi fairy dust in their ads, which, funnily enough, makes their ads look like ads or having your ads seem dull and uninteresting, even worse having your ads probably be both!
‍
Here’s the truth: don’t make your ads look like ads—what a shocker! Instead, make them feel like the content people already love engaging with on social media.

The hook is everything—it’s what grabs attention and sparks curiosity. From there, the message needs to flow naturally, delivering value in a way that feels authentic, not salesy.

When your creative looks native to the platform, it builds trust, cuts through scepticism and connects with your audience. This is your chance to stand out while blending in, and when you get it right, you’re rewarded with better engagement, higher-quality traffic, and a stronger ROI.

In advertising, your creative is the real MVP—make it work for you.

02.

TIP: HOW TO BUILD A POWERFUL BACKEND OF THE ADS?

The backend of your ads is the engine that keeps everything running smoothly, but here’s the deal: nobody cares how fancy your engine is if the car doesn’t drive. A powerful backend ensures everything works seamlessly. Targeting, tracking, testing, and retargeting—this is where magic happens.

It’s not about setting up once and hoping for the best. It’s about constantly tweaking, optimising, and ensuring your data is driving results.If you’re not analysing your audience, refining your funnels, and optimising for performance, you’re leaving money on the table.

Here are two areas very important to keep in mind for the Backend of your social media ads campaign:

How big should my advertisement audience be?
‍There’s no one-size-fits-all answer since every business has unique needs. However, here are some general guidelines:

For international or national campaigns, aim for an audience size of about 5% of the target country’s population. This provides the platform with enough data to leverage its learning models and optimise conversions effectively.
‍
For local campaigns, keep your audience size between 65,000 and 250,000, with 250,000 being the ideal sweet spot for better results. These benchmarks help the platform perform efficiently while maximising your chances of reaching the right audience.
Should I be using retargeting on my ads?
‍99% of the time, the answer is MOST DEFINITELY—and here’s why: Retargeting allows you to reconnect with people who’ve already shown interest in your business.

Think about it: someone visits your website, browses a product, or engages with your ad, but they don’t take action. Without retargeting, they’re gone. With it, you’re able to stay on their radar.

Platforms like Meta (Facebook and Instagram) make this incredibly effective with Custom Audiences. By leveraging data such as website visitors, people who’ve engaged with your social content, or even existing customers, you can create tailored audiences to deliver hyper-relevant ads. These ads feel personal, and they’re showing up for people who are already primed to convert. Retargeting isn’t just about showing up again—it’s about showing up smarter.

With strong copy, creative, and timing, you can turn "maybe" into "yes," reduce lost opportunities, and dramatically increase your ROI. If you’re not using retargeting, you’re missing out on low-hanging fruit

03.

TIP: HOW TO SCALE?

Scaling social media ads can be done in two main ways: Vertical Scaling and Horizontal Scaling.

Vertical scaling involves increasing the budget of a single, well-performing ad set gradually—by around 3% to 5% every few days—to avoid disrupting the algorithm while boosting reach.

On the other hand, horizontal scaling spreads the spend by duplicating high-performing ad sets or campaigns and targeting new audience segments, testing new creatives, or expanding to different platforms.

While vertical scaling focuses on amplifying what's already working, horizontal scaling diversifies your approach to reach a broader audience without oversaturating the original one. Both methods should be used strategically for sustainable growth.